Link building
Inbound links for SEO include anchor and non-anchor links.
Anchors are linked to the main keyword, because such a query is essential for search engine ranking.
Non-anchor links carry equal weight – these are bare links, and the ability to click plays a key role as they offer a path for bots; bots go your website and deeper pages, which benefits website.
I provide semrush. In cases where backlink counts are lower for one of the services, I report on the service that shows more of backlinks because of delays in indexation.
